Albert Hammond Jr has released a new video.
The clip’s for ‘Set To Attack’, and was shot in Athens, Ohio, with director Carley Solether.
It’s the latest cut from album ‘Francis Trouble’. The record – which came out a month ago – is based around Hammond’s stillborn twin brother Francis.
“What the music says may be serious, but as a medium it should not be questioned, analyzed or taken too seriously,” he says of his new material.
“I think it should be tarted up, made into a character, a parody of itself. The music is the mask the message wears and I, the performer, am the message.”
Watch ‘Set To Attack’ below.