Arcade Fire are continuing to tease their next track from new album ‘Everything Now’ – this time in the real world.
They’d already released a teaser trailer for ‘Creature Comfort’, which they’ve been playing live over the last couple of weeks. Now, they’ve been hiding copies of their cereal of the same name around Dublin. They’ve also been using their Everything Now Co Twitter account to encourage fans to find them in exchange for admission to the after party.
Check out the tweets below.
Post a photo of yourself enjoying Creature Comfort cereal and mention @everythingnowco so that my bosses will think I'm good at this.
— Everything Now (@EverythingNowCo) June 14, 2017
Dublin! Get your walking shoes and your cereal spoons ready, and stay tuned.
— Everything Now (@EverythingNowCo) June 14, 2017
TODAY Dublin. Exciting things are going to happen TODAY. Don't get boxed in by work. Get ready.
— Everything Now (@EverythingNowCo) June 14, 2017
Oh, and here comes @LuckyCharms biting our style again! pic.twitter.com/V2acIxybvU
— Everything Now (@EverythingNowCo) June 14, 2017
DUBLIN first person to tell Frank to Make It Painless will be handsomely rewarded. #CreatureComfort pic.twitter.com/xGW6ZYATbi
— Everything Now (@EverythingNowCo) June 14, 2017
DUBLIN feed your creatures #CreatureComfort pic.twitter.com/4lZNLOLczE
— Everything Now (@EverythingNowCo) June 14, 2017
#CreatureComfort come and find it. pic.twitter.com/RqEaBrPVj6
— Everything Now (@EverythingNowCo) June 14, 2017
Make it Painless.
What's in the box?!#CreatureComfort pic.twitter.com/mKtosTgrRZ— Everything Now (@EverythingNowCo) June 14, 2017
Tell the bartender to make it painless #CreatureComfort pic.twitter.com/nqz3q6w0YJ
— Everything Now (@EverythingNowCo) June 14, 2017
#CreatureComfort pic.twitter.com/JDMQEtF3wd
— Everything Now (@EverythingNowCo) June 14, 2017
Who needs organic when you could have #CreatureComfort pic.twitter.com/EAGTrmnPlS
— Everything Now (@EverythingNowCo) June 14, 2017
— Everything Now (@EverythingNowCo) June 14, 2017