Jack White has invested in a baseball bat company.
Yep. Baseball bats. Jack is now a co-investor and co-partner in Warstic, an independent sporting goods company that makes wood and metal baseball and softball bats.
I what wouldn’t be the most interesting music story, our hero has rescued the situation with a quote for the ages.
“Most baseball bats and equipment in the sports world do not impress me much,” he explains, “but I think that there is a lot of room to explore aesthetic ideas in just baseball alone that can bring beauty and purpose to the weapons that athletes use to accomplish their goals. This can be accomplished not only through form following function, but also to bring in outsider ideas into the zone of athletics steeped in history and sometimes bogged down by its own weight.”
Weapons? Jack. Mate. Not the face, ok?